Pure Triple black Watch
The Swiss made unisex South Lane Pure watch features a 38mm round matte black PVD case and a precise Swiss Quartz Ronda 762 movement.
The simple plain background paired with small screws to tell time give it a classic feel, with a twist.
The watch is water resistant to 5 ATM and has a strong protective mineral glass. The classic but inventive design combines minimal Swedish design with avant-garde detail. We call it Bold Minimalism.
Every watch band is interchangeable. Handmade in Italy, using fine Italian calf leather, every watch strap is made to drape comfortably across men and women’s wrists.
— Case Ø 38mm + 7mm thick
— Ronda 762 Quartz Movement
— Made in Switzerland + Strap made in Italy
Sizing and fit
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